On the West Coast, surfers have a term for that perfect time of day, when the waves are breaking just right and it feels like you can ride forever. They call it Alchemy Hour. In Cleveland, our surfers have to work a little harder to find a perfect swell. Dressed in wetsuits, up at dawn, they camp out on the shores of Lake Erie in near-freezing temperatures, waiting for the ultimate wave. Crazy? Yes. Extreme? Definitely. Alchemy Hour Double IPA pays tribute to the North Coast’s unlikely surf bums and the ancient quest for liquid gold, wherever it may live: on the ocean, in a lake, in a bottle.